Higher Apprenticeship – Retail Manager – Level 4
Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business.
Course Summary
Course Information for Students
Who is this course for?
Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and working with a wide range of people, which requires excellent communication skills.
Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business.
Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.
Entry Requirements
You are required to be in a role suitable to undertake this qualification.
What will you learn?
- Customer
- Business
- Finance
- Leadership
- Marketing
- Communications
- Sales and Promotion
- Product and Service
- Brand Reputation
- Merchandising
- Stock
- Technology
- Developing Self and Others
- Team Performance
- Legal and Governance
- Diversity
How will you learn?
The apprenticeship will be delivered in the workplace
What will you need to bring with you?
You will need to have protective equipment to undertake your role legally and safely.
How will you be assessed?
You will be assessed via assessment visits as you work towards understanding all knowledge and behaviours required to complete the end-point assessment. This involves a:
- Two-hour written exam
- Retail business project
- Professional discussion – one-hour structured meeting.
Where next?
You can progress to a Level 5 Management or Customer Service qualification.
Who do you contact for more information?
For more information contact Derby College on 0800 0280289 or enquiries@derby-college.ac.uk
Is there any financial support available?
Course Information for Employers
Apprenticeship summary
Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to your brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and working with a wide range of people which requires excellent communication skills.
Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business.
Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.
Are they any entry requirements for my apprentice?
The apprentice is required to be working in a role suitable to undertake this qualification.
What is required from the employer in the workplace?
- Customer
- Business
- Finance
- Leadership
- Marketing
- Communications
- Sales and Promotion
- Product and Service
- Brand Reputation
- Merchandising
- Stock
- Technology
- Developing Self and Others
- Team Performance
- Legal and Governance
- Diversity
Behaviours expected within the role
- Take overall accountability and responsibility for the customer’s experience.
- Make effective decisions by balancing the needs of the customer and the business.
- Demonstrate personal responsibility for the strategic direction and objectives for their own area of the business.
- Demonstrate commercial acumen and confidence to initiate change to improve financial performance and profitability in line with business policy, objectives and procedures.
- Influence, challenge and involve others, aligning personal values with those of the company to instil a high performance culture.
- Proactively seek to understand the marketing strategy of the business, gain knowledge of the local area and competition, take action – or upwardly communicate recommendations on action – to drive and improve the implementation of marketing activities in the area of responsibility.
- Adapt the style and method of communication to the circumstances and needs of individuals intuitively, demonstrating appropriate skills such as empathy, fairness and authority as appropriate, seeking and providing feedback in a positive manner.
- Think ahead and take positive actions to maximise opportunities for sales and effective marketing activities, making cost-effective use of resources through robust processes to meet sales targets.
- Take ownership of the service offer, keeping self and team up to date with brand developments.
- Passionately take pride in new products and services, actively promoting these with colleagues and customers.
- Champion the brand and work closely with team and management to ensure brand reputation is upheld at all times.
- Adapt merchandising principles to the environment, store configuration, local needs and sales patterns.
- Take ownership of stock management systems to meet current and projected business needs.
- Drive efficiency in the implementation and use of new opportunities in technology for retail that will provide benefits to the business.
- Help team members balance work and life priorities, realise their potential and see the benefits of self-development and improvement.
- Demonstrate commitment to self-improvement, championing a culture of continual development and progression.
- Orchestrate effective team dynamics, build effective relationships that select the right person for the right task, recognise individual styles and preferences.
- Be accountable, advocate and adhere to the importance of working legally in the best interests of all people.
- Instil values which embrace the benefits of working in a culturally diverse environment.
What qualification will my apprentice gain?
What will the assessment look like?
The apprentice will work with an assessor, with 20% of the programme spent on off-the-job training as they work towards the knowledge and behaviours for completion of the end-point assessment. This will consist of a:
- Two-hour written exam with a combination of short and extended answer questions
- Retail business project
- Professional discussion – one-hour structured meeting
Will my apprentice need to come into college?
The assessments will take place in the workplace. However, there may be a requirement to attend a different location to complete the end-point assessment.
Is there any specialist equipment required?
You will need to provide your apprentice with any PPE required to legally and safely undertake their role.
What progression can my apprentice expect after completion of their apprenticeship?
The apprentice could progress to a Level 5 qualification or move into management or customer service.
What job roles will this apprenticeship be suitable for?
Area Manager
Will the college help me find an apprentice?
You may already have someone in your organisation or someone has come to you direct asking for an apprenticeship, but if you don’t we have a free recruitment service to help you hire the best candidate for your organisation from our talent pool and external advertising through social media and the national apprenticeship services website
Contact us
If you are an employer and you would like to know more, please email businessenquiries@derby-college.ac.uk or call 01332 387421
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Course Information Last Updated On: October 12, 2021 2:23 pm
